November 7. 2019
Jordan Commons
Sandy, Utah
November 8-9. 2019
Mountain America Expo
Sandy, Utah
Hilton Garden Inn rooms available for $89 - Book by November 1st
Click here to book your group rate with IPPA ELEVATE CONVENTION -- Hilton Garden Inn Sandy
The Speakers
04
FEATURED INDUSTRY EXPERTS
01
Painting with Photoshop
Sandra Pearce
Painting with Photoshop
Painting in Photoshop is an alternative for you to paint beautiful art pieces rather than attempting to learn a new program. I took many classes from the best Corel Painting instructors in the business. When I did find time to open and actually paint in Painter, I found I had forgotten most of what I had been taught. Photoshop is where we feel comfortable and are familiar with the tools. The learning curve is drastically decreased. I decided to teach myself to paint using what I knew and loved, Photoshop.
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FOLLOW
Jeff Dachowski
Selling for Success
Join Jeff for this program designed to give simple, practical, techniques to increase your sales and improve bottom line. Topics include using proper verbage to encourage larger sales and client confidence, setting goals to focus your efforts and control your time, and outsourcing appropriate tasks to allow for network marketing.
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02
Business Program
FOLLOW
03
Lighting
Tony Corbell
Between Light and Shadow
Understanding and controlling light quality is at the core of all of Tony’s presentations. Attendees will learn how to see a unique perspective and not be afraid to push the limits of their experience and talents.
Corbell will discuss all types of lighting and its tools in depth but will concentrate on studio lighting. Lighting applications include additive, subtractive, reflective and transmission. Each combination of tool and application will be shown and discussed in detail. Tony will discuss the importance of control in the digital capture and how a few seconds of extra time spent at time of capture can save hours in post production.
Tony always spends time discussing Light Quality as well as Light Quantity and how Light Direction plays a significant role in the resulting mood of an image.
FOLLOW
Bryan Welsh
The Environmental Business Portrait - Beyond the Headshot
Come learn from Commercial Portrait Photographer Bryan Welsh as he
shares his program on how to take your business portraits to another
level. As the industry changed so did Bryan’s photography business.
Once primarily known as Wedding and H.S. Senior photographer he
made the transition into a Business and Family photographer.
This workshop will cover how to market and become the go to business
branding photographer in your area. Bryan will also have a lighting
demonstration so you can see this style of photography in action.
Come learn:
• Marketing & Sales
• Gear & how to prepare
• How to shoot tethered
• Location considerations
• See a session demonstration
If you have considered breaking into the business photography market
or are looking for new ways to establish your business brand this class
will be just what you need.
04
Environmental Business Portraits
FOLLOW
Bryan Welsh
The Environmental Business Portrait - Beyond the Headshot
Come learn from Commercial Portrait Photographer Bryan Welsh as he
shares his program on how to take your business portraits to another
level. As the industry changed so did Bryan’s photography business.
Once primarily known as Wedding and H.S. Senior photographer he
made the transition into a Business and Family photographer.
This workshop will cover how to market and become the go to business
branding photographer in your area. Bryan will also have a lighting
demonstration so you can see this style of photography in action.
Come learn:
• Marketing & Sales
• Gear & how to prepare
• How to shoot tethered
• Location considerations
• See a session demonstration
If you have considered breaking into the business photography market
or are looking for new ways to establish your business brand this class
will be just what you need.
​
04
Environmental Business Portraits
FOLLOW
Bryan Welsh
The Environmental Business Portrait - Beyond the Headshot
Come learn from Commercial Portrait Photographer Bryan Welsh as he
shares his program on how to take your business portraits to another
level. As the industry changed so did Bryan’s photography business.
Once primarily known as Wedding and H.S. Senior photographer he
made the transition into a Business and Family photographer.
This workshop will cover how to market and become the go to business
branding photographer in your area. Bryan will also have a lighting
demonstration so you can see this style of photography in action.
Come learn:
• Marketing & Sales
• Gear & how to prepare
• How to shoot tethered
• Location considerations
• See a session demonstration
If you have considered breaking into the business photography market
or are looking for new ways to establish your business brand this class
will be just what you need.
​
04
Environmental Business Portraits
FOLLOW
05
Children's Events
Maria Sampaio
Making the Mula - NOT your typical Marketing class!
When we go to workshops everyone is excited about the Art! But what about Money? Lets face it…. like it or not, we all need MONEY!
Let Maria Sampaio show you how she gets people in the studio, and how she makes money! Maria will discuss low entry events and how she converts them to great sales and her Marketing strategies with other business owners! It’s important to note that Maria just sold her successful studio in Pittsburgh PA of 11 years (in Dec 2018) and moved across the country to Charleston, SC and immediately opened her studio and started making money. If anyone can discuss Marketing and getting people in the door fast - its her.
Join Maria to hear about her profitable children events marketing strategies!
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Audrey Wancket
Success with PPA's Path
As President of the greatest photographic association, Audrey will share all the benefits that PPA members receive.You will be amazed at all the programs that this non-profit association has available for you with your membership. As many photographers are joining for the insurance that comes with their membership, they might not be making use of all the education, competition, certification and support that is there for them.
Audrey will also sprinkle in some great stories from her journey on the PPA path along with some that other photographers have shared with her.
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06
PPA President
The Venue
Mountain America Expo Center
9575 State St, Sandy, UT 84070
The Mountain America Exposition Center is centrally located in the heart of the Wasatch Front, with easy access and plenty of nearby amenities in Sandy City and neighboring communities. Five exhibit halls, a grand foyer and several meeting rooms make this the perfect venue for large, consumer shows, community-based expos, conferences, meetings, banquets and parties! 1,700 parking spaces and a TRAX light rail stop across the street make attending events easy.
Agenda
Thursday November 7
9:00am
9:00am
Print Judging Starts
3 hrs
12:00pm
Lunch on your own
90 mins
1:30pm
Print Judging Resumes
6:00pm
Bryan Welsh: The Environmental Business Portrait
2 hrs
Friday November 8
9:00am
Jeff Dachowski: Selling for Success
3 hrs
12:00pm
Lunch on your own and Stylized Shoots
2 hrs
2:00pm
Maria Sampaio: Profitable Childrens Events and High Sales Averages
2.5 hrs
4:30pm
Dinner on your own
90 mins
6:00pm
Sandra Pearce: Painting with Photoshop
Saturday November 9
8:00am
Tony Corbell: Between Light and Shadow
3 hrs
3 hrs
12:00pm
Lunch on your own and Stylized Shoots
2 hrs
2:00pm
Jens Nielsen of Pictureline
30 mins
2:30pm
Tony Corbell: Between Light and Shadow
2 hrs
4:30pm
Scholarship Auction
30 mins
2 hrs
6:30pm
IPPA Annual Awards Banquet
03
05
DAYS
SPEAKERS
07
Pictureline
Jens Nielsen
Jens immigrated from Denmark at the young age of 20 and was sponsored by a local photographer and business owner who introduced him to the world of photography. Two years later, Jens started Pictureline Inc., a camera store in Salt Lake City that is still going strong after 30 years.
Jens has adapted to the quickly changing photography industry, first accommodating the professional film photographers, but constantly growing with the fast-paced digital scene that now includes video and motion picture.
With a business always evolving, Jens still keeps his customers at heart of his work. His face lights up when he can teach others about photography and help customers find exactly what they need. He often takes time out of his busy schedule to greet long-time customers as well as assist new clients.
Besides teaching Pictureline’s "More to Photography" camera class series, Jens also has taught various seminars focused on scanning, archiving, and the importance of photo preservation. He is also known for hosting many lectures, events, and workshops at Pictureline. His passion for photography is apparent through his desire to expand the knowledge of amateurs, professionals, and enthusiasts.
With 30 years of experience owning and running one of the most successful camera stores in the United States, Jens has a fundamental understanding of what makes a great photographer.